They’re Not Booing, They’re Saying Boook

Designs by Robert Jensen

“A BüK is an inexpensive pamphlet—just $1.49—containing one provocative essay, short story, portfolio of pictures, collection of poems, or other surprising entertainment, readable in the time it takes to drink a cup of coffee” (from the BükAmerica Web site).

We don’t talk about the business of publishing much here, but I wonder if (and hope that) there’s room for this kind of chapbook meets the Pocket Penguins approach. Thoughts?

(PS: I did ask publisher Lisa Lyons about the use of everyone’s favorite typeface, Comic Sans. Through her, designer Robert Jensen said: “It seemed apt. And as Vincent Connare, its creator, has written: “If you love comic sans, you really don’t know much about typography. And if you hate it, you really don’t know much about typography either.” That quote always makes me giggle; here’s a great article about Comic Sans and its creator.)

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